Photos in advertising for its beauty products will no longer have significant touchups, CVS says.
The pharmacy giant said Monday that it will not “materially” alter photos produced by the company and used in stores or on websites or social media, the Associated Pressreported.
If suppliers use altered photos in their marketing materials, they will be labeled.
The policy change was made because CVS has a responsibility to think about presenting unrealistic body images to girls and young women, according to the company.
CVS said the goal is to have the beauty sections of all its stores comply with the new policy by the end of 2020, the AP reported.
‘);
} else {
// If we match both our test Topic Ids and Buisness Ref we want to place the ad in the middle of page 1
if($.inArray(window.s_topic, moveAdTopicIds) > -1 && $.inArray(window.s_business_reference, moveAdBuisRef) > -1){
// The logic below reads count all nodes in page 1. Exclude the footer,ol,ul and table elements. Use the varible
// moveAdAfter to know which node to place the Ad container after.
window.placeAd = function(pn) {
var nodeTags = [‘p’, ‘h3′,’aside’, ‘ul’],
nodes,
target;
nodes = $(‘.article-page:nth-child(‘ + pn + ‘)’).find(nodeTags.join()).not(‘p:empty’).not(‘footer *’).not(‘ol *, ul *, table *’);
//target = nodes.eq(Math.floor(nodes.length / 2));
target = nodes.eq(moveAdAfter);
$(”).insertAfter(target);
}
// Currently passing in 1 to move the Ad in to page 1
window.placeAd(1);
} else {
// This is the default location on the bottom of page 1
$(‘.article-page:nth-child(1)’).append(”);
}
}
})();
$(function(){
// Create a new conatiner where we will make our lazy load Ad call if the reach the footer section of the article
$(‘.main-container-3’).prepend(”);
});
‘{preContent}’ +
‘
‘{preForm}’ +
‘n’ +
‘{postForm}’ +
‘
n’ + // .nls-content
‘{postContent}’ +
‘
